Borders break from Amazon
26/03/07 11:55 Filed in:
Audio Book Industry NewsBorders Books is breaking ties with Amazon.com and going solo by bringing together its bricks and mortar stores with an internet presence all of its own.
From BizReport.com
By Helen Leggatt
Books are big business online and Amazon.com has been the driving force for quite some time. In 2001, Borders Books (BB) made the decision to work alongside Amazon.com rather than develop its own web store. Now, in a recent announcement, made after disappointing Q4 2006 results, BB has confirmed its intention to go it alone and “mesh the in-store sales with online”.
BB’s plans include developing its own website, closing many of its bricks and mortar stores abroad and revitalising its 499 existing superstores.
A new store concept is in development which includes a digital center where customers can purchase various digital products, including music and audiobooks.
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